Effects of travel vlogs on travel intention of slow tourism in China: an evaluation of resonance and destination image

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Effects of travel vlogs on travel intention of slow tourism in China: an evaluation of resonance and destination image

Purpose: The distinct characteristics of slow tourism compared to mass tourism determine the differences between slow travelers and mass travelers. This transformation is essential for potential tourists to transition into slow travelers when promoting slow tourism to them. Can travel vlogs, a “fast...

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Bibliographic Details
Main Authors:	Wang, Meng, Abd Rahman, Azmawani, Abdul Aziz, Yuhanis, Adzharuddin, Nor Azura
Format:	Article
Published:	Emerald Publishing 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/113657/

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