The trends of potential user research from 2014-2023 based on bibliometric and BERTopic
Objective: Despite the increasing importance of lead generation research in increasing product or market share, cost and resource constraints have become a challenge for SMEs.Therefore, this study aims to explore and reveal research themes and market trends hidden in articles on lead generation over...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Associacao Nacional de Pos-Graduacao e Pesquisa em Administracao
2024
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/113432/ http://psasir.upm.edu.my/id/eprint/113432/1/113432.pdf |