Effectiveness of social media influencers and their impact on customers' attitudes and buying intention

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Effectiveness of social media influencers and their impact on customers' attitudes and buying intention

This research aims to bridge the industry and literature gaps by corroborating the impact of social media influencers on consumer attitudes and intentions towards promotions. A total of 350 responses were acquired through the purposive sampling method. The selected approach for testing the hypothese...

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Bibliographic Details
Main Authors:	Elmousa, Hadeel, Yee, Wong Foong, Cheah, Jun Hwa
Format:	Article
Published:	Inderscience Publishers 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/112065/

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