Reframing a global public relations practice: identifying global capability framework from Asian perspective
Reframing public relations for a changing world remains a significant challenge. This study presents a three-year research project intended to propose the Capability Framework for public relations practitioners, employers/consultants, and academic communities in Malaysia. It has validated the three...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier BV
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/110470/ http://psasir.upm.edu.my/id/eprint/110470/1/110470.pdf |