The impact of human-computer interaction on electronic service quality satisfaction towards Taobao online platform: mediated by task technology fit
How human-computer interaction affects customer electronic service quality satisfaction is an important issue that electronic service-based companies need to consider. This paper constructs a conceptual model based on service dominant logic theory and task technology fit theory. It conducts a questi...
| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Informa UK Limited
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/108924/ |