Factors affecting UPM students' purchase intention for branded sportswear

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Factors affecting UPM students' purchase intention for branded sportswear

Sportswear has become a staple in consumers' wardrobes, regardless of whether they intend to play sports or simply look sporty. Hence, this study determines the influence of factors such as attitude, subjective norm, perceived behavioural control, price, and brand image on consumers’ purchase i...

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Bibliographic Details
Main Authors:	Md Jusoh, Zuroni, Yah, Goh Chyi, Abu Bakar, Elistina, Zainudin, Norzalina, Osman, Syuhaily
Format:	Article
Language:	English
Published:	Human Resource Management Academic Research Society (HRMARS) 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/107945/ http://psasir.upm.edu.my/id/eprint/107945/1/107945.pdf

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