Factors affecting UPM students' purchase intention for branded sportswear
Sportswear has become a staple in consumers' wardrobes, regardless of whether they intend to play sports or simply look sporty. Hence, this study determines the influence of factors such as attitude, subjective norm, perceived behavioural control, price, and brand image on consumers’ purchase i...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society (HRMARS)
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/107945/ http://psasir.upm.edu.my/id/eprint/107945/1/107945.pdf |