Factors affecting UPM students' purchase intention for branded sportswear
Sportswear has become a staple in consumers' wardrobes, regardless of whether they intend to play sports or simply look sporty. Hence, this study determines the influence of factors such as attitude, subjective norm, perceived behavioural control, price, and brand image on consumers’ purchase i...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society (HRMARS)
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/107945/ http://psasir.upm.edu.my/id/eprint/107945/1/107945.pdf |
| _version_ | 1848865031211450368 |
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| author | Md Jusoh, Zuroni Yah, Goh Chyi Abu Bakar, Elistina Zainudin, Norzalina Osman, Syuhaily |
| author_facet | Md Jusoh, Zuroni Yah, Goh Chyi Abu Bakar, Elistina Zainudin, Norzalina Osman, Syuhaily |
| author_sort | Md Jusoh, Zuroni |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Sportswear has become a staple in consumers' wardrobes, regardless of whether they intend to play sports or simply look sporty. Hence, this study determines the influence of factors such as attitude, subjective norm, perceived behavioural control, price, and brand image on consumers’ purchase intention towards branded sportswear among UPM students. A total of 250 respondents were involved in this study through questionnaires as research instruments via simple random sampling. Data were analyzed using the Statistical Package for Social Science (SPSS) for Windows version 28.0. Pearson correlation test was used to examine the relationship between attitude, subjective norm, perceived behavioural control, price, and brand image with consumers’ purchase intention. The results of the analysis showed attitude (r = 0.716, p = 0.001), subjective norm (r = 0.647, p = 0.001), perceived behavioural control (r = 0.467, p = 0.001), price (r = 0.660, p = 0.001), and brand image (r = 0.677, p = 0.001) had significant relationship with consumers’ purchase intention towards branded sportswear. The findings of Multiple Linear Regression analysis found that attitude (B = 0.318) is the most dominant factor in affecting consumers’ purchase intention towards branded sportswear among UPM students. The results of this study have made some contributions to the knowledge about consumers’ purchase intentions for branded sportswear and the Theory of Planned Behavior (TPB). |
| first_indexed | 2025-11-15T13:58:14Z |
| format | Article |
| id | upm-107945 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T13:58:14Z |
| publishDate | 2023 |
| publisher | Human Resource Management Academic Research Society (HRMARS) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1079452025-03-13T02:34:08Z http://psasir.upm.edu.my/id/eprint/107945/ Factors affecting UPM students' purchase intention for branded sportswear Md Jusoh, Zuroni Yah, Goh Chyi Abu Bakar, Elistina Zainudin, Norzalina Osman, Syuhaily Sportswear has become a staple in consumers' wardrobes, regardless of whether they intend to play sports or simply look sporty. Hence, this study determines the influence of factors such as attitude, subjective norm, perceived behavioural control, price, and brand image on consumers’ purchase intention towards branded sportswear among UPM students. A total of 250 respondents were involved in this study through questionnaires as research instruments via simple random sampling. Data were analyzed using the Statistical Package for Social Science (SPSS) for Windows version 28.0. Pearson correlation test was used to examine the relationship between attitude, subjective norm, perceived behavioural control, price, and brand image with consumers’ purchase intention. The results of the analysis showed attitude (r = 0.716, p = 0.001), subjective norm (r = 0.647, p = 0.001), perceived behavioural control (r = 0.467, p = 0.001), price (r = 0.660, p = 0.001), and brand image (r = 0.677, p = 0.001) had significant relationship with consumers’ purchase intention towards branded sportswear. The findings of Multiple Linear Regression analysis found that attitude (B = 0.318) is the most dominant factor in affecting consumers’ purchase intention towards branded sportswear among UPM students. The results of this study have made some contributions to the knowledge about consumers’ purchase intentions for branded sportswear and the Theory of Planned Behavior (TPB). Human Resource Management Academic Research Society (HRMARS) 2023 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/107945/1/107945.pdf Md Jusoh, Zuroni and Yah, Goh Chyi and Abu Bakar, Elistina and Zainudin, Norzalina and Osman, Syuhaily (2023) Factors affecting UPM students' purchase intention for branded sportswear. International Journal of Academic Research in Business and Social Sciences, 13 (18). pp. 16-41. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/19944/Factors-Affecting-UPM-Students-Purchase-Intention-for-Branded-Sportswear 10.6007/ijarbss/v13-i18/19944 |
| spellingShingle | Md Jusoh, Zuroni Yah, Goh Chyi Abu Bakar, Elistina Zainudin, Norzalina Osman, Syuhaily Factors affecting UPM students' purchase intention for branded sportswear |
| title | Factors affecting UPM students' purchase intention for branded sportswear |
| title_full | Factors affecting UPM students' purchase intention for branded sportswear |
| title_fullStr | Factors affecting UPM students' purchase intention for branded sportswear |
| title_full_unstemmed | Factors affecting UPM students' purchase intention for branded sportswear |
| title_short | Factors affecting UPM students' purchase intention for branded sportswear |
| title_sort | factors affecting upm students' purchase intention for branded sportswear |
| url | http://psasir.upm.edu.my/id/eprint/107945/ http://psasir.upm.edu.my/id/eprint/107945/ http://psasir.upm.edu.my/id/eprint/107945/ http://psasir.upm.edu.my/id/eprint/107945/1/107945.pdf |