Exploring effective negotiations on copyright transfer: a qualitative study of business communication in the creative industries

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Exploring effective negotiations on copyright transfer: a qualitative study of business communication in the creative industries

Practicing effective negotiation to achieve mutual terms and conditions is among the principles and important elements in business affairs. Therefore, this study explores how effective negotiation can enable any business activity in the creative industry to be executed smoothly while meeting the sta...

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Bibliographic Details
Main Authors:	Mohamad Isa, Siti Fariza, Yasin, Megat Al-Imran
Format:	Article
Language:	English
Published:	Universiti Pendidikan Sultan Idris 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/107855/ http://psasir.upm.edu.my/id/eprint/107855/1/7928%2Bcopyediting.pdf

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