Examining the antecedents of medical tourists use of social media from the standpoint of self-efficacy

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Examining the antecedents of medical tourists use of social media from the standpoint of self-efficacy

The purpose of this research is to examine, from the self-efficacy standpoint, the factors that influence medical tourists' use of social media for travel planning. To that end, this study presents a conceptual framework for evaluating medical tourists' online behaviour and empirically tes...

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Bibliographic Details
Main Authors:	Balouchi, Mina, Aziz, Yuhanis Abdul
Format:	Article
Published:	Emerald 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/107814/

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