Examining the antecedents of medical tourists use of social media from the standpoint of self-efficacy
The purpose of this research is to examine, from the self-efficacy standpoint, the factors that influence medical tourists' use of social media for travel planning. To that end, this study presents a conceptual framework for evaluating medical tourists' online behaviour and empirically tes...
| Main Authors: | , |
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| Format: | Article |
| Published: |
Emerald
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/107814/ |