Empowering rural communities through social entrepreneurship: a case study from an indigenous Dusun woman in Ranau, Sabah
This case study presents an inspiring journey of Wasinah Kuntagil, an indigenous Dusun woman from Sabah. Facing financial challenges due to her husband's illness, she started producing and selling tuhau floss, a traditional culinary delight from her community. Using a social entrepreneurship mo...
| Main Author: | |
|---|---|
| Format: | Article |
| Published: |
Kulliyyah of Economics and Management Sciences
2024
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/107667/ |
| _version_ | 1848864958893260800 |
|---|---|
| author | Mohd Sharif, Siti Nurhayati Khairatun |
| author_facet | Mohd Sharif, Siti Nurhayati Khairatun |
| author_sort | Mohd Sharif, Siti Nurhayati Khairatun |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This case study presents an inspiring journey of Wasinah Kuntagil, an indigenous Dusun woman from Sabah. Facing financial challenges due to her husband's illness, she started producing and selling tuhau floss, a traditional culinary delight from her community. Using a social entrepreneurship model, she not only supplemented her family's income but also provided opportunities for others in her community to earn more. By employing an interview method to collect comprehensive data, this research provides a valuable chance for students to examine the decision-making process of a rural entrepreneur and evaluate the positive effects of her management style on the economy and social well-being of the women in her community. |
| first_indexed | 2025-11-15T13:57:05Z |
| format | Article |
| id | upm-107667 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:57:05Z |
| publishDate | 2024 |
| publisher | Kulliyyah of Economics and Management Sciences |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1076672024-10-07T01:23:37Z http://psasir.upm.edu.my/id/eprint/107667/ Empowering rural communities through social entrepreneurship: a case study from an indigenous Dusun woman in Ranau, Sabah Mohd Sharif, Siti Nurhayati Khairatun This case study presents an inspiring journey of Wasinah Kuntagil, an indigenous Dusun woman from Sabah. Facing financial challenges due to her husband's illness, she started producing and selling tuhau floss, a traditional culinary delight from her community. Using a social entrepreneurship model, she not only supplemented her family's income but also provided opportunities for others in her community to earn more. By employing an interview method to collect comprehensive data, this research provides a valuable chance for students to examine the decision-making process of a rural entrepreneur and evaluate the positive effects of her management style on the economy and social well-being of the women in her community. Kulliyyah of Economics and Management Sciences 2024-01-29 Article PeerReviewed Mohd Sharif, Siti Nurhayati Khairatun (2024) Empowering rural communities through social entrepreneurship: a case study from an indigenous Dusun woman in Ranau, Sabah. IIUM Journal Of Case Studies In Management, 15 (1). pp. 7-12. ISSN 2180-2327; eISSN: 2710-7175 https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/218 10.31436/ijcsm.v15i1.218 |
| spellingShingle | Mohd Sharif, Siti Nurhayati Khairatun Empowering rural communities through social entrepreneurship: a case study from an indigenous Dusun woman in Ranau, Sabah |
| title | Empowering rural communities through social entrepreneurship: a case study from an indigenous Dusun woman in Ranau, Sabah |
| title_full | Empowering rural communities through social entrepreneurship: a case study from an indigenous Dusun woman in Ranau, Sabah |
| title_fullStr | Empowering rural communities through social entrepreneurship: a case study from an indigenous Dusun woman in Ranau, Sabah |
| title_full_unstemmed | Empowering rural communities through social entrepreneurship: a case study from an indigenous Dusun woman in Ranau, Sabah |
| title_short | Empowering rural communities through social entrepreneurship: a case study from an indigenous Dusun woman in Ranau, Sabah |
| title_sort | empowering rural communities through social entrepreneurship: a case study from an indigenous dusun woman in ranau, sabah |
| url | http://psasir.upm.edu.my/id/eprint/107667/ http://psasir.upm.edu.my/id/eprint/107667/ http://psasir.upm.edu.my/id/eprint/107667/ |