A pilot study on the challenges to sustain the authenticity of the Malay heritage food, dodol, in the southern states of Malaysia

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A pilot study on the challenges to sustain the authenticity of the Malay heritage food, dodol, in the southern states of Malaysia

This research is a pilot study using qualitative method with phenomenological case study approach. Its objective is to explore the challenges of sustaining dodol among entrepreneurs in the southern states of Malaysia. In-depth, face-to-face semi-structured interviews were conducted on three informan...

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Bibliographic Details
Main Authors:	Ismail, Norsyahidah, Ab. Karim, Muhammad Shahrim, Ishak, Farah Adibah Che, Arshad, Mohd Mursyid
Format:	Article
Published:	Human Resource Management Academic Research Society 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/106632/

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