A pilot study on the challenges to sustain the authenticity of the Malay heritage food, dodol, in the southern states of Malaysia
This research is a pilot study using qualitative method with phenomenological case study approach. Its objective is to explore the challenges of sustaining dodol among entrepreneurs in the southern states of Malaysia. In-depth, face-to-face semi-structured interviews were conducted on three informan...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2023
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/106632/ |