The mediating role of corporate image on the retailer’s corporate social responsibility practices and corporate reputation of a fast-food chain company

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The mediating role of corporate image on the retailer’s corporate social responsibility practices and corporate reputation of a fast-food chain company

The purpose of the study is to examine the mediating role of corporate image on the influence of retailers’ corporate social responsibility (CSR) practices of a fast-food chain brand and its corporate reputation. The study utilized the dimensions of the retailer’s CSR dimension. This study focused o...

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Bibliographic Details
Main Authors:	Chan, Tak Jie, Taher, Surug Saleh, Sharipudin, Mohamad-Noor Salehhuddin, Huam, Hon Tat, Khaw, Thean Boon
Format:	Article
Published:	Growing Science 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/106206/

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