The mediating role of corporate image on the retailer’s corporate social responsibility practices and corporate reputation of a fast-food chain company
The purpose of the study is to examine the mediating role of corporate image on the influence of retailers’ corporate social responsibility (CSR) practices of a fast-food chain brand and its corporate reputation. The study utilized the dimensions of the retailer’s CSR dimension. This study focused o...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Published: |
Growing Science
2024
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/106206/ |