The mediating role of corporate image on the retailer’s corporate social responsibility practices and corporate reputation of a fast-food chain company
The purpose of the study is to examine the mediating role of corporate image on the influence of retailers’ corporate social responsibility (CSR) practices of a fast-food chain brand and its corporate reputation. The study utilized the dimensions of the retailer’s CSR dimension. This study focused o...
| Main Authors: | , , , , |
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| Format: | Article |
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Growing Science
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/106206/ |
| _version_ | 1848864716525404160 |
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| author | Chan, Tak Jie Taher, Surug Saleh Sharipudin, Mohamad-Noor Salehhuddin Huam, Hon Tat Khaw, Thean Boon |
| author_facet | Chan, Tak Jie Taher, Surug Saleh Sharipudin, Mohamad-Noor Salehhuddin Huam, Hon Tat Khaw, Thean Boon |
| author_sort | Chan, Tak Jie |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The purpose of the study is to examine the mediating role of corporate image on the influence of retailers’ corporate social responsibility (CSR) practices of a fast-food chain brand and its corporate reputation. The study utilized the dimensions of the retailer’s CSR dimension. This study focused on the external stakeholders (customers) of X fast food brand in Klang Valley. Social exchange theory was employed to guide the study. Quantitative (survey) methods have been used in this study, whereby 150 valid online questionnaires were gathered among the customers in the Petaling Jaya and analyzed using Partial Least Square Structural Equation Modelling (Smart-PLS 4.0). The findings showed that Philanthropic activities, Respect for the Environment, and Respect for Consumers have positive and significant relationships with corporate image, and corporate image also has a positive and significant relationship with corporate reputation. Furthermore, there is a significant mediating effect of corporate image on the relationship between CSR practices (Respect for Consumers, Respect for the Environment, Philanthropic Activities) and corporate reputation. The conclusion, implications, and suggestions for future studies were also discussed. |
| first_indexed | 2025-11-15T13:53:14Z |
| format | Article |
| id | upm-106206 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:53:14Z |
| publishDate | 2024 |
| publisher | Growing Science |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1062062024-05-07T22:58:11Z http://psasir.upm.edu.my/id/eprint/106206/ The mediating role of corporate image on the retailer’s corporate social responsibility practices and corporate reputation of a fast-food chain company Chan, Tak Jie Taher, Surug Saleh Sharipudin, Mohamad-Noor Salehhuddin Huam, Hon Tat Khaw, Thean Boon The purpose of the study is to examine the mediating role of corporate image on the influence of retailers’ corporate social responsibility (CSR) practices of a fast-food chain brand and its corporate reputation. The study utilized the dimensions of the retailer’s CSR dimension. This study focused on the external stakeholders (customers) of X fast food brand in Klang Valley. Social exchange theory was employed to guide the study. Quantitative (survey) methods have been used in this study, whereby 150 valid online questionnaires were gathered among the customers in the Petaling Jaya and analyzed using Partial Least Square Structural Equation Modelling (Smart-PLS 4.0). The findings showed that Philanthropic activities, Respect for the Environment, and Respect for Consumers have positive and significant relationships with corporate image, and corporate image also has a positive and significant relationship with corporate reputation. Furthermore, there is a significant mediating effect of corporate image on the relationship between CSR practices (Respect for Consumers, Respect for the Environment, Philanthropic Activities) and corporate reputation. The conclusion, implications, and suggestions for future studies were also discussed. Growing Science 2024 Article PeerReviewed Chan, Tak Jie and Taher, Surug Saleh and Sharipudin, Mohamad-Noor Salehhuddin and Huam, Hon Tat and Khaw, Thean Boon (2024) The mediating role of corporate image on the retailer’s corporate social responsibility practices and corporate reputation of a fast-food chain company. Uncertain Supply Chain Management, 12 (2). pp. 787-800. ISSN 2291-6822; ESSN: 2291-6830 https://www.growingscience.com/uscm/Vol12/uscm_2024_7.pdf 10.5267/j.uscm.2024.1.007 |
| spellingShingle | Chan, Tak Jie Taher, Surug Saleh Sharipudin, Mohamad-Noor Salehhuddin Huam, Hon Tat Khaw, Thean Boon The mediating role of corporate image on the retailer’s corporate social responsibility practices and corporate reputation of a fast-food chain company |
| title | The mediating role of corporate image on the retailer’s corporate social responsibility practices and corporate reputation of a fast-food chain company |
| title_full | The mediating role of corporate image on the retailer’s corporate social responsibility practices and corporate reputation of a fast-food chain company |
| title_fullStr | The mediating role of corporate image on the retailer’s corporate social responsibility practices and corporate reputation of a fast-food chain company |
| title_full_unstemmed | The mediating role of corporate image on the retailer’s corporate social responsibility practices and corporate reputation of a fast-food chain company |
| title_short | The mediating role of corporate image on the retailer’s corporate social responsibility practices and corporate reputation of a fast-food chain company |
| title_sort | mediating role of corporate image on the retailer’s corporate social responsibility practices and corporate reputation of a fast-food chain company |
| url | http://psasir.upm.edu.my/id/eprint/106206/ http://psasir.upm.edu.my/id/eprint/106206/ http://psasir.upm.edu.my/id/eprint/106206/ |