The impact of social media marketing activities on customer purchase intention: a study of the property industry in Malaysia

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The impact of social media marketing activities on customer purchase intention: a study of the property industry in Malaysia

Purpose This study investigates the impact of social media marketing activities on customer purchase intention in the Malaysian property market. Design/methodology/approach The study utilises a survey research approach to collect data from 331 respondents using a questionnaire. Findings The...

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Bibliographic Details
Main Authors:	Ho, Li Shee, Zakaria, Nadisah, Foo, Siong Min
Format:	Article
Published:	Emerald 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/106182/

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