The impact of social media marketing activities on customer purchase intention: a study of the property industry in Malaysia
Purpose This study investigates the impact of social media marketing activities on customer purchase intention in the Malaysian property market. Design/methodology/approach The study utilises a survey research approach to collect data from 331 respondents using a questionnaire. Findings The...
| Main Authors: | , , |
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| Format: | Article |
| Published: |
Emerald
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/106182/ |