Investigating the influence of aesthetic preferences on packaging product design

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Investigating the influence of aesthetic preferences on packaging product design

Aesthetics is crucial to product design and influences consumer product choices. The purpose of this study is to investigate the effect of aesthetic preferences on packaging products and provide a preliminary literature review and analysis of aesthetics and background knowledge on packaging products...

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Bibliographic Details
Main Authors:	Ding, Sinong, Yahaya, Mohd Faiz, Abdul Rahman, Ahmad Rizal
Format:	Article
Published:	Common Ground Research Networks 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/106124/

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