Investigating the influence of aesthetic preferences on packaging product design
Aesthetics is crucial to product design and influences consumer product choices. The purpose of this study is to investigate the effect of aesthetic preferences on packaging products and provide a preliminary literature review and analysis of aesthetics and background knowledge on packaging products...
| Main Authors: | , , |
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| Format: | Article |
| Published: |
Common Ground Research Networks
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/106124/ |