Spatial attention-enhanced EEG analysis for profiling consumer choices

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Spatial attention-enhanced EEG analysis for profiling consumer choices

Over the years, research in neuroscience-driven marketing has progressively delved into the conscious and subconscious behaviors of consumers. Existing Electroencephalography (EEG)-based studies related to consumer preferences toward products are not comprehensive. Due to non-stationarity issues o...

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Bibliographic Details
Main Authors:	Panda, Debadrita, Chakladar, Debashis Das, Rana, Sudhir, Shamsudin, Mad Nasir
Format:	Article
Published:	Institute of Electrical and Electronics Engineers Inc. 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/105868/

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