A new tourism paradigm in the marketplace: armchair travel and destination experiences

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A new tourism paradigm in the marketplace: armchair travel and destination experiences

This study develops a robust theoretical framework in order to explain the effect of destination brand experiences in armchair tourism on the brands’ authenticity and the consumers’ loyalty. The study proposes sensory, behavioral, intellectual, and affective subfactors as the four subfactors of the...

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Bibliographic Details
Main Authors:	Yu, Jongsik, Moon, Hyoungeun, Chua, Bee-Lia, Han, Heesup
Format:	Article
Language:	English
Published:	SAGE Publications Ltd 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/105849/ http://psasir.upm.edu.my/id/eprint/105849/1/yu-et-al-2022-a-new-tourism-paradigm-in-the-marketplace-armchair-travel-and-destination-experiences.pdf

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