A new tourism paradigm in the marketplace: armchair travel and destination experiences
This study develops a robust theoretical framework in order to explain the effect of destination brand experiences in armchair tourism on the brands’ authenticity and the consumers’ loyalty. The study proposes sensory, behavioral, intellectual, and affective subfactors as the four subfactors of the...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publications Ltd
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/105849/ http://psasir.upm.edu.my/id/eprint/105849/1/yu-et-al-2022-a-new-tourism-paradigm-in-the-marketplace-armchair-travel-and-destination-experiences.pdf |