A new tourism paradigm in the marketplace: armchair travel and destination experiences
This study develops a robust theoretical framework in order to explain the effect of destination brand experiences in armchair tourism on the brands’ authenticity and the consumers’ loyalty. The study proposes sensory, behavioral, intellectual, and affective subfactors as the four subfactors of the...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publications Ltd
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/105849/ http://psasir.upm.edu.my/id/eprint/105849/1/yu-et-al-2022-a-new-tourism-paradigm-in-the-marketplace-armchair-travel-and-destination-experiences.pdf |
| _version_ | 1848864624734109696 |
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| author | Yu, Jongsik Moon, Hyoungeun Chua, Bee-Lia Han, Heesup |
| author_facet | Yu, Jongsik Moon, Hyoungeun Chua, Bee-Lia Han, Heesup |
| author_sort | Yu, Jongsik |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study develops a robust theoretical framework in order to explain the effect of destination brand experiences in armchair tourism on the brands’ authenticity and the consumers’ loyalty. The study proposes sensory, behavioral, intellectual, and affective subfactors as the four subfactors of the destination brand experience in armchair tourism. The analytical outcome confirmed that the study’s eight hypotheses were supported. Specifically, destination brand experiences in armchair tourism have a meaningful effect on a brand’s authenticity, which in turn has a significant effect on the tourists’ loyalty. The study’s results successfully demonstrated the importance of the destination brand experience in armchair tourism, and it provides meaningful insights into its positive effect on tourists. |
| first_indexed | 2025-11-15T13:51:47Z |
| format | Article |
| id | upm-105849 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T13:51:47Z |
| publishDate | 2024 |
| publisher | SAGE Publications Ltd |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1058492024-09-24T08:11:59Z http://psasir.upm.edu.my/id/eprint/105849/ A new tourism paradigm in the marketplace: armchair travel and destination experiences Yu, Jongsik Moon, Hyoungeun Chua, Bee-Lia Han, Heesup This study develops a robust theoretical framework in order to explain the effect of destination brand experiences in armchair tourism on the brands’ authenticity and the consumers’ loyalty. The study proposes sensory, behavioral, intellectual, and affective subfactors as the four subfactors of the destination brand experience in armchair tourism. The analytical outcome confirmed that the study’s eight hypotheses were supported. Specifically, destination brand experiences in armchair tourism have a meaningful effect on a brand’s authenticity, which in turn has a significant effect on the tourists’ loyalty. The study’s results successfully demonstrated the importance of the destination brand experience in armchair tourism, and it provides meaningful insights into its positive effect on tourists. SAGE Publications Ltd 2024 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/105849/1/yu-et-al-2022-a-new-tourism-paradigm-in-the-marketplace-armchair-travel-and-destination-experiences.pdf Yu, Jongsik and Moon, Hyoungeun and Chua, Bee-Lia and Han, Heesup (2024) A new tourism paradigm in the marketplace: armchair travel and destination experiences. Journal of Vacation Marketing, 30 (1). pp. 58-71. ISSN 1356-7667; ESSN: 1479-1870 https://journals.sagepub.com/doi/10.1177/13567667221118639 10.1177/13567667221118639 |
| spellingShingle | Yu, Jongsik Moon, Hyoungeun Chua, Bee-Lia Han, Heesup A new tourism paradigm in the marketplace: armchair travel and destination experiences |
| title | A new tourism paradigm in the marketplace: armchair travel and destination experiences |
| title_full | A new tourism paradigm in the marketplace: armchair travel and destination experiences |
| title_fullStr | A new tourism paradigm in the marketplace: armchair travel and destination experiences |
| title_full_unstemmed | A new tourism paradigm in the marketplace: armchair travel and destination experiences |
| title_short | A new tourism paradigm in the marketplace: armchair travel and destination experiences |
| title_sort | new tourism paradigm in the marketplace: armchair travel and destination experiences |
| url | http://psasir.upm.edu.my/id/eprint/105849/ http://psasir.upm.edu.my/id/eprint/105849/ http://psasir.upm.edu.my/id/eprint/105849/ http://psasir.upm.edu.my/id/eprint/105849/1/yu-et-al-2022-a-new-tourism-paradigm-in-the-marketplace-armchair-travel-and-destination-experiences.pdf |