Marketing strategies for internationalization in China’s higher education: an ally or barrier for sustainable development?

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Marketing strategies for internationalization in China’s higher education: an ally or barrier for sustainable development?

In this era of the commodification of higher education, the dominating concept of higher education now is that it functions as a commercial product for the purpose of national economic development. Consequently, the free market rules linked to consumerism seem to rule and shape how higher education...

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Bibliographic Details
Main Authors:	Zhou, Lei, Alam, Gazi Mahabubul, Mohd Rasdi, Roziah
Format:	Article
Language:	English
Published:	Multidisciplinary Digital Publishing Institute (MDPI) 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/105737/ http://psasir.upm.edu.my/id/eprint/105737/1/105737.pdf

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