Marketing strategies for internationalization in China’s higher education: an ally or barrier for sustainable development?
In this era of the commodification of higher education, the dominating concept of higher education now is that it functions as a commercial product for the purpose of national economic development. Consequently, the free market rules linked to consumerism seem to rule and shape how higher education...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Multidisciplinary Digital Publishing Institute (MDPI)
2024
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/105737/ http://psasir.upm.edu.my/id/eprint/105737/1/105737.pdf |