The influence of service quality and corporate image of Royal Brunei Airlines: a partial least square approach

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The influence of service quality and corporate image of Royal Brunei Airlines: a partial least square approach

The hospitality and tourism industries have become the pivotal industries that contribute to the growth of the nation's economy. However, fewer studies pay attention to the aviation industry where this industry has faced a lot of challenges and crises in the past decade. Hence, this study aims...

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Bibliographic Details
Main Authors:	Chan, Tak-Jie, Irwan, Nurin Zahiah, Adzharuddin, Nor Azura, Huam, Hon Tat
Format:	Article
Published:	Unimas Universiti Malaysia Sarawak 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/103615/

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