Malaysian youth's views on elements in taking selfie

The trend of selfies has become a new culture in society. Social networking sites have offered individuals, especially youth, opportunities to present themselves. This study aims to understand what elements Malaysian youth consider when taking a selfie. A sequential mixed method research approach wa...

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Main Authors: Lee, Yok Fee, Ab. Majid, Arfah, Adnan, Zatul Himmah
Format: Article
Published: Human Resource Management Academic Research Society 2022
Online Access:http://psasir.upm.edu.my/id/eprint/102124/
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author Lee, Yok Fee
Ab. Majid, Arfah
Adnan, Zatul Himmah
author_facet Lee, Yok Fee
Ab. Majid, Arfah
Adnan, Zatul Himmah
author_sort Lee, Yok Fee
building UPM Institutional Repository
collection Online Access
description The trend of selfies has become a new culture in society. Social networking sites have offered individuals, especially youth, opportunities to present themselves. This study aims to understand what elements Malaysian youth consider when taking a selfie. A sequential mixed method research approach was used first to collect qualitative data through the focused-group discussion method and then by a survey's quantitative data. Two focus group discussions were held to gather the youth's opinions, and the qualitative data were used to build a questionnaire and distributed to 395 youth in Klang Valley of Malaysia. The results show that the youth consider three significant elements, i.e., situational, technical, and social. Among the factors, overall, the technical factor is the most critical (mean = 4.587), followed by the social factor (mean = 4.541) and lastly situational factor (mean = 4.106). However, one of the items in the social factor outstands the others (mean = 5.005). The youths deemed that taking selfies with friends and others without considering their religious and ethnic background is the most important thing. This study concluded that even though the youths pay more attention to how to take a good selfie technically but at the same time, they do consider being inclusive towards other ethnic groups in their social life.
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institution Universiti Putra Malaysia
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spelling upm-1021242023-06-08T03:13:03Z http://psasir.upm.edu.my/id/eprint/102124/ Malaysian youth's views on elements in taking selfie Lee, Yok Fee Ab. Majid, Arfah Adnan, Zatul Himmah The trend of selfies has become a new culture in society. Social networking sites have offered individuals, especially youth, opportunities to present themselves. This study aims to understand what elements Malaysian youth consider when taking a selfie. A sequential mixed method research approach was used first to collect qualitative data through the focused-group discussion method and then by a survey's quantitative data. Two focus group discussions were held to gather the youth's opinions, and the qualitative data were used to build a questionnaire and distributed to 395 youth in Klang Valley of Malaysia. The results show that the youth consider three significant elements, i.e., situational, technical, and social. Among the factors, overall, the technical factor is the most critical (mean = 4.587), followed by the social factor (mean = 4.541) and lastly situational factor (mean = 4.106). However, one of the items in the social factor outstands the others (mean = 5.005). The youths deemed that taking selfies with friends and others without considering their religious and ethnic background is the most important thing. This study concluded that even though the youths pay more attention to how to take a good selfie technically but at the same time, they do consider being inclusive towards other ethnic groups in their social life. Human Resource Management Academic Research Society 2022-12-20 Article PeerReviewed Lee, Yok Fee and Ab. Majid, Arfah and Adnan, Zatul Himmah (2022) Malaysian youth's views on elements in taking selfie. International Journal of Academic Research in Business and Social Sciences, 12 (12). 1971 - 1981. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/16001/Malaysian-Youths-Views-on-Elements-in-Taking-Selfie 10.6007/IJARBSS/v12-i12/16001
spellingShingle Lee, Yok Fee
Ab. Majid, Arfah
Adnan, Zatul Himmah
Malaysian youth's views on elements in taking selfie
title Malaysian youth's views on elements in taking selfie
title_full Malaysian youth's views on elements in taking selfie
title_fullStr Malaysian youth's views on elements in taking selfie
title_full_unstemmed Malaysian youth's views on elements in taking selfie
title_short Malaysian youth's views on elements in taking selfie
title_sort malaysian youth's views on elements in taking selfie
url http://psasir.upm.edu.my/id/eprint/102124/
http://psasir.upm.edu.my/id/eprint/102124/
http://psasir.upm.edu.my/id/eprint/102124/