The Effects Of Technology Acceptance Factors On Customer E-Loyalty and E-Satisfaction In Malaysia

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The Effects Of Technology Acceptance Factors On Customer E-Loyalty and E-Satisfaction In Malaysia

The rapid growth of Internet shopping has led to increasing interest in how to inspire customer e-loyalty and e-satisfaction in Malaysia. By using TAM and TRA as the theoretical base, this study aims to investigate the impact of perceived usefulness, perceived ease of use and perceived enjoyment on...

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Bibliographic Details
Main Authors:	Wong, Winnie Poh-Ming, Lo, May-Chiun, Ramayah, T.
Format:	Article
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2014
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/9227/ http://ir.unimas.my/id/eprint/9227/1/Winnie.pdf

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