The Effects Of Technology Acceptance Factors On Customer E-Loyalty and E-Satisfaction In Malaysia
The rapid growth of Internet shopping has led to increasing interest in how to inspire customer e-loyalty and e-satisfaction in Malaysia. By using TAM and TRA as the theoretical base, this study aims to investigate the impact of perceived usefulness, perceived ease of use and perceived enjoyment on...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2014
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/9227/ http://ir.unimas.my/id/eprint/9227/1/Winnie.pdf |