The Effects Of Technology Acceptance Factors On Customer E-Loyalty and E-Satisfaction In Malaysia
The rapid growth of Internet shopping has led to increasing interest in how to inspire customer e-loyalty and e-satisfaction in Malaysia. By using TAM and TRA as the theoretical base, this study aims to investigate the impact of perceived usefulness, perceived ease of use and perceived enjoyment on...
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| Format: | Article |
| Language: | English |
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Universiti Malaysia Sarawak, (UNIMAS)
2014
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| Online Access: | http://ir.unimas.my/id/eprint/9227/ http://ir.unimas.my/id/eprint/9227/1/Winnie.pdf |
| _version_ | 1848836515781672960 |
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| author | Wong, Winnie Poh-Ming Lo, May-Chiun Ramayah, T. |
| author_facet | Wong, Winnie Poh-Ming Lo, May-Chiun Ramayah, T. |
| author_sort | Wong, Winnie Poh-Ming |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | The rapid growth of Internet shopping has led to increasing interest in how to inspire customer e-loyalty and e-satisfaction in Malaysia. By using TAM and TRA as the theoretical base, this study aims to investigate the impact of perceived usefulness, perceived ease of use and
perceived enjoyment on customer e-loyalty and e-satisfaction. SPSS and SmartPLS (M3) are used as the main analytical tool. 395 respondents participated in the study and empirical results indicated that perceived usefulness and perceived ease of use positively impacted customer e-loyalty and e-satisfaction. Several implications, limitations of the study, and recommendations for future research are outlined. |
| first_indexed | 2025-11-15T06:25:00Z |
| format | Article |
| id | unimas-9227 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:25:00Z |
| publishDate | 2014 |
| publisher | Universiti Malaysia Sarawak, (UNIMAS) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-92272021-06-05T05:21:55Z http://ir.unimas.my/id/eprint/9227/ The Effects Of Technology Acceptance Factors On Customer E-Loyalty and E-Satisfaction In Malaysia Wong, Winnie Poh-Ming Lo, May-Chiun Ramayah, T. H Social Sciences (General) The rapid growth of Internet shopping has led to increasing interest in how to inspire customer e-loyalty and e-satisfaction in Malaysia. By using TAM and TRA as the theoretical base, this study aims to investigate the impact of perceived usefulness, perceived ease of use and perceived enjoyment on customer e-loyalty and e-satisfaction. SPSS and SmartPLS (M3) are used as the main analytical tool. 395 respondents participated in the study and empirical results indicated that perceived usefulness and perceived ease of use positively impacted customer e-loyalty and e-satisfaction. Several implications, limitations of the study, and recommendations for future research are outlined. Universiti Malaysia Sarawak, (UNIMAS) 2014 Article PeerReviewed text en http://ir.unimas.my/id/eprint/9227/1/Winnie.pdf Wong, Winnie Poh-Ming and Lo, May-Chiun and Ramayah, T. (2014) The Effects Of Technology Acceptance Factors On Customer E-Loyalty and E-Satisfaction In Malaysia. International Journal of Business and Society, 15 (3). pp. 477-502. ISSN 1511-6670 http://www.ijbs.unimas.my/content-abstract/all-issues/item/264-the-effects-of-technology-acceptance-factors-on-customer-e-loyalty-and-e-satisfaction-in-malaysia.html |
| spellingShingle | H Social Sciences (General) Wong, Winnie Poh-Ming Lo, May-Chiun Ramayah, T. The Effects Of Technology Acceptance Factors On Customer E-Loyalty and E-Satisfaction In Malaysia |
| title | The Effects Of Technology Acceptance Factors On Customer E-Loyalty and E-Satisfaction In Malaysia |
| title_full | The Effects Of Technology Acceptance Factors On Customer E-Loyalty and E-Satisfaction In Malaysia |
| title_fullStr | The Effects Of Technology Acceptance Factors On Customer E-Loyalty and E-Satisfaction In Malaysia |
| title_full_unstemmed | The Effects Of Technology Acceptance Factors On Customer E-Loyalty and E-Satisfaction In Malaysia |
| title_short | The Effects Of Technology Acceptance Factors On Customer E-Loyalty and E-Satisfaction In Malaysia |
| title_sort | effects of technology acceptance factors on customer e-loyalty and e-satisfaction in malaysia |
| topic | H Social Sciences (General) |
| url | http://ir.unimas.my/id/eprint/9227/ http://ir.unimas.my/id/eprint/9227/ http://ir.unimas.my/id/eprint/9227/1/Winnie.pdf |