Adoption of Retail Internet Banking: A Study of Demographic Factors

Adoption of Retail Internet Banking: A Study of Demographic Factors

This study focuses on the adoption of retail internet banking among consumers in the Klang Valley, Malaysia and the impact of demographics factors on such adoption behavior. This study adopts a quantitative approach using surveys conducted at banks. The results indicate that while the hypotheses per...

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Bibliographic Details
Main Authors: Jayaraman, Munusamy, Ernest Cyril, de Run, Shankar, Chelliah, Sanmugam, Annamalah
Format: Article
Language:English
Published: Journal of Internet Banking and Commerce 2013
Subjects:
HF Commerce
Online Access:http://ir.unimas.my/id/eprint/8625/
http://ir.unimas.my/id/eprint/8625/1/Adoption%20of%20Retail%20Internet%20Banking%20A%20Study%20of%20Demographic%20Factors%20%28abstract%29.pdf

Internet

http://ir.unimas.my/id/eprint/8625/
http://ir.unimas.my/id/eprint/8625/1/Adoption%20of%20Retail%20Internet%20Banking%20A%20Study%20of%20Demographic%20Factors%20%28abstract%29.pdf

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