Attitude towards Advertising: A Comparison between Marketing and Non-marketing Students at a Private University

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Attitude towards Advertising: A Comparison between Marketing and Non-marketing Students at a Private University

The purpose of this study is to determine general attitude towards advertising from the perspective of marketing and non-marketing students. Beliefs towards advertising are investigated so as to determine what contributes to attitude and subsequently behavioral intention towards advertising. A qua...

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Bibliographic Details
Main Authors:	Ernest Cyril, de Run, Hiram, Ting, Jee, Teck Weng, Sally, Lau Yin Choo
Format:	Proceeding
Language:	English
Published:	2013
Subjects:	HB Economic Theory
Online Access:	http://ir.unimas.my/id/eprint/8621/ http://ir.unimas.my/id/eprint/8621/1/Ernest%20Cyril%20de%20Run.pdf

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