Attitude towards Advertising: A Comparison between Marketing and Non-marketing Students at a Private University
The purpose of this study is to determine general attitude towards advertising from the perspective of marketing and non-marketing students. Beliefs towards advertising are investigated so as to determine what contributes to attitude and subsequently behavioral intention towards advertising. A qua...
| Main Authors: | , , , |
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| Format: | Proceeding |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/8621/ http://ir.unimas.my/id/eprint/8621/1/Ernest%20Cyril%20de%20Run.pdf |