Customers satisfaction towards the fast food restaurants' service quality: a case study in McDonald's, Kuching, Sarawak

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Customers satisfaction towards the fast food restaurants' service quality: a case study in McDonald's, Kuching, Sarawak

Generally, this study aims to perform the assessment of the customers satisfaction towards the service quality provided by the fast food restaurants- McDonald’s in Kuching area. In this study, five dimensions in SERVQUAL were applied as the indicators of the customers satisfaction. In brief, this st...

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Bibliographic Details
Main Author:	Lim,, Sze Sze
Format:	Final Year Project Report / IMRAD
Language:	English
Published:	Universiti Malaysia Sarawak (UNIMAS) 2006
Subjects:	H Social Sciences (General) HD Industries. Land use. Labor
Online Access:	http://ir.unimas.my/id/eprint/7438/ http://ir.unimas.my/id/eprint/7438/3/Lim%20Sze%20Sze.pdf

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