Customers satisfaction towards the fast food restaurants' service quality: a case study in McDonald's, Kuching, Sarawak
Generally, this study aims to perform the assessment of the customers satisfaction towards the service quality provided by the fast food restaurants- McDonald’s in Kuching area. In this study, five dimensions in SERVQUAL were applied as the indicators of the customers satisfaction. In brief, this st...
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| Format: | Final Year Project Report / IMRAD |
| Language: | English |
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Universiti Malaysia Sarawak (UNIMAS)
2006
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| Online Access: | http://ir.unimas.my/id/eprint/7438/ http://ir.unimas.my/id/eprint/7438/3/Lim%20Sze%20Sze.pdf |