Pengaruh iklan lucu terhadap sikap dan kepercayaan pengguna di Kuching, Sarawak

Pengaruh iklan lucu terhadap sikap dan kepercayaan pengguna di Kuching, Sarawak

The objectives of this research are to study whether humor advertisements will influence the consumer attitud es and beliefs and also their response towards that advertised products. Beside that, it also to study whether the different races will influences the consume...

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Bibliographic Details
Main Author: Mohd Faizal, Nawawi.
Format: Final Year Project Report / IMRAD
Language:English
Published: Universiti Malaysia Sarawak, UNIMAS 2009
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/6474/
http://ir.unimas.my/id/eprint/6474/8/PENGARUH%20IKLAN%20LUCU%20TERHADAP%20SIKAP%20DAN%20KEPERCAYAAN%20PENGGUNA%20DI%20KUCHING%2C%20SARAWAK%28OCR%29.pdf

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