Pengaruh iklan lucu terhadap sikap dan kepercayaan pengguna di Kuching, Sarawak
The objectives of this research are to study whether humor advertisements will influence the consumer attitud es and beliefs and also their response towards that advertised products. Beside that, it also to study whether the different races will influences the consume...
| Main Author: | |
|---|---|
| Format: | Final Year Project Report / IMRAD |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, UNIMAS
2009
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/6474/ http://ir.unimas.my/id/eprint/6474/8/PENGARUH%20IKLAN%20LUCU%20TERHADAP%20SIKAP%20DAN%20KEPERCAYAAN%20PENGGUNA%20DI%20KUCHING%2C%20SARAWAK%28OCR%29.pdf |