Asian corporate credibility index based on Malaysian indians perceptions

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Asian corporate credibility index based on Malaysian indians perceptions

This study assesses how Indians in Malaysia perceive corporate credibility. It evaluates if the consumers’ perception toward the established dimension with the proposed dimension has significant effects. This paper also describes the validity and the reliability of the new dime...

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Bibliographic Details
Main Author:	Karunya, Suppayah.
Format:	Final Year Project Report / IMRAD
Language:	English
Published:	Universiti Malaysia Sarawak, UNIMAS 2009
Subjects:	HB Economic Theory HT Communities. Classes. Races
Online Access:	http://ir.unimas.my/id/eprint/6469/ http://ir.unimas.my/id/eprint/6469/1/Karunya%20Suppayah%20ft.pdf

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