Asian corporate credibility index based on Malaysian indians perceptions
This study assesses how Indians in Malaysia perceive corporate credibility. It evaluates if the consumers’ perception toward the established dimension with the proposed dimension has significant effects. This paper also describes the validity and the reliability of the new dime...
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| Format: | Final Year Project Report / IMRAD |
| Language: | English |
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Universiti Malaysia Sarawak, UNIMAS
2009
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| Online Access: | http://ir.unimas.my/id/eprint/6469/ http://ir.unimas.my/id/eprint/6469/1/Karunya%20Suppayah%20ft.pdf |