Research on promoting borneo cultural festival

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Research on promoting borneo cultural festival

This research leads to the awareness of the importance in promotional and advertising campaign of Borneo Cultural Festival, as well as the perception of the Malaysian society regarding the Borneo Cultural Festival that is considered as one of the extravaganza festivals in Sarawak. This study is meas...

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Bibliographic Details
Main Author:	Chua,, Patrick Boon Chai
Format:	Final Year Project Report / IMRAD
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2007
Subjects:	NX Arts in general
Online Access:	http://ir.unimas.my/id/eprint/6373/ http://ir.unimas.my/id/eprint/6373/7/RESEARCH%20ON%20PROMOTING%20BORNEO%20CULTURAL%20FESTIVAL%28OCR%29.pdf

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