Research on promoting borneo cultural festival
This research leads to the awareness of the importance in promotional and advertising campaign of Borneo Cultural Festival, as well as the perception of the Malaysian society regarding the Borneo Cultural Festival that is considered as one of the extravaganza festivals in Sarawak. This study is meas...
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| Format: | Final Year Project Report / IMRAD |
| Language: | English |
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Universiti Malaysia Sarawak, (UNIMAS)
2007
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| Online Access: | http://ir.unimas.my/id/eprint/6373/ http://ir.unimas.my/id/eprint/6373/7/RESEARCH%20ON%20PROMOTING%20BORNEO%20CULTURAL%20FESTIVAL%28OCR%29.pdf |