Research on promoting borneo cultural festival
This research leads to the awareness of the importance in promotional and advertising campaign of Borneo Cultural Festival, as well as the perception of the Malaysian society regarding the Borneo Cultural Festival that is considered as one of the extravaganza festivals in Sarawak. This study is meas...
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| Format: | Final Year Project Report / IMRAD |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2007
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/6373/ http://ir.unimas.my/id/eprint/6373/7/RESEARCH%20ON%20PROMOTING%20BORNEO%20CULTURAL%20FESTIVAL%28OCR%29.pdf |
| _version_ | 1848835903547506688 |
|---|---|
| author | Chua,, Patrick Boon Chai |
| author_facet | Chua,, Patrick Boon Chai |
| author_sort | Chua,, Patrick Boon Chai |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | This research leads to the awareness of the importance in promotional and advertising campaign of Borneo Cultural Festival, as well as the perception of the Malaysian society regarding the Borneo Cultural Festival that is considered as one of the extravaganza festivals in Sarawak. This study is measured through a qualitative and
quantitative research. From the research, it can be concluded that the event (BCF) needed an effective and thorough advertising campaign to create awareness in order to attract audiences. Thus, this research will focus on promoting the Borneo Cultural Festival to become one of the successful festivals in Malaysia. |
| first_indexed | 2025-11-15T06:15:16Z |
| format | Final Year Project Report / IMRAD |
| id | unimas-6373 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:15:16Z |
| publishDate | 2007 |
| publisher | Universiti Malaysia Sarawak, (UNIMAS) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-63732023-02-08T08:36:35Z http://ir.unimas.my/id/eprint/6373/ Research on promoting borneo cultural festival Chua,, Patrick Boon Chai NX Arts in general This research leads to the awareness of the importance in promotional and advertising campaign of Borneo Cultural Festival, as well as the perception of the Malaysian society regarding the Borneo Cultural Festival that is considered as one of the extravaganza festivals in Sarawak. This study is measured through a qualitative and quantitative research. From the research, it can be concluded that the event (BCF) needed an effective and thorough advertising campaign to create awareness in order to attract audiences. Thus, this research will focus on promoting the Borneo Cultural Festival to become one of the successful festivals in Malaysia. Universiti Malaysia Sarawak, (UNIMAS) 2007 Final Year Project Report / IMRAD NonPeerReviewed text en http://ir.unimas.my/id/eprint/6373/7/RESEARCH%20ON%20PROMOTING%20BORNEO%20CULTURAL%20FESTIVAL%28OCR%29.pdf Chua,, Patrick Boon Chai (2007) Research on promoting borneo cultural festival. [Final Year Project Report / IMRAD] (Unpublished) |
| spellingShingle | NX Arts in general Chua,, Patrick Boon Chai Research on promoting borneo cultural festival |
| title | Research on promoting borneo cultural festival |
| title_full | Research on promoting borneo cultural festival |
| title_fullStr | Research on promoting borneo cultural festival |
| title_full_unstemmed | Research on promoting borneo cultural festival |
| title_short | Research on promoting borneo cultural festival |
| title_sort | research on promoting borneo cultural festival |
| topic | NX Arts in general |
| url | http://ir.unimas.my/id/eprint/6373/ http://ir.unimas.my/id/eprint/6373/7/RESEARCH%20ON%20PROMOTING%20BORNEO%20CULTURAL%20FESTIVAL%28OCR%29.pdf |