Research on promoting borneo cultural festival
This research leads to the awareness of the importance in promotional and advertising campaign of Borneo Cultural Festival, as well as the perception of the Malaysian society regarding the Borneo Cultural Festival that is considered as one of the extravaganza festivals in Sarawak. This study is meas...
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| Format: | Final Year Project Report / IMRAD |
| Language: | English |
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Universiti Malaysia Sarawak, (UNIMAS)
2007
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| Online Access: | http://ir.unimas.my/id/eprint/6373/ http://ir.unimas.my/id/eprint/6373/7/RESEARCH%20ON%20PROMOTING%20BORNEO%20CULTURAL%20FESTIVAL%28OCR%29.pdf |
| Summary: | This research leads to the awareness of the importance in promotional and advertising campaign of Borneo Cultural Festival, as well as the perception of the Malaysian society regarding the Borneo Cultural Festival that is considered as one of the extravaganza festivals in Sarawak. This study is measured through a qualitative and
quantitative research. From the research, it can be concluded that the event (BCF) needed an effective and thorough advertising campaign to create awareness in order to attract audiences. Thus, this research will focus on promoting the Borneo Cultural Festival to become one of the successful festivals in Malaysia. |
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