New Product Development and Performance in the Banking Industry

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New Product Development and Performance in the Banking Industry

In this competitive environment, the path to create and develop new products is a series of difficult trials. Considering the potential cascading effect that new product development could have on an organisation’s performance, previous researches may have under-estimated the impact of new product de...

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Bibliographic Details
Main Authors:	Fong, Sook-Fun, Lo, May-Chiun, T., Ramayah
Format:	Article
Published:	Asia-Pacific Institute of Management 2014
Subjects:	HB Economic Theory HG Finance
Online Access:	http://ir.unimas.my/id/eprint/6216/

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