New Product Development and Performance in the Banking Industry
In this competitive environment, the path to create and develop new products is a series of difficult trials. Considering the potential cascading effect that new product development could have on an organisation’s performance, previous researches may have under-estimated the impact of new product de...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
Asia-Pacific Institute of Management
2014
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/6216/ |