APA (7th ed.) Citation

Fong, S., Lo, M., & T., R. (2014). New Product Development and Performance in the Banking Industry. Asia-Pacific Institute of Management.

Chicago Style (17th ed.) Citation

Fong, Sook-Fun, May-Chiun Lo, and Ramayah T. New Product Development and Performance in the Banking Industry. Asia-Pacific Institute of Management, 2014.

MLA (9th ed.) Citation

Fong, Sook-Fun, et al. New Product Development and Performance in the Banking Industry. Asia-Pacific Institute of Management, 2014.