Entrepreneurial orientation of public enterprises in Malaysia

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Entrepreneurial orientation of public enterprises in Malaysia

The results of the investigation reveal that public enterprises seemed to concentrate on incremental aspect of the marketing of true and tried products/services. Although these companies appeared to have a strong emphasis on R&D initiatives, but most of these initiatives focused on development s...

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Bibliographic Details
Main Authors:	Harry, Entebang, Harrison, Richard T., Ernest Cyril, de Run
Format:	Article
Language:	English
Published:	Emerald Group Publishing 2010
Subjects:	HD Industries. Land use. Labor
Online Access:	http://ir.unimas.my/id/eprint/545/ http://ir.unimas.my/id/eprint/545/1/32%20Entrepreneurial%20orientation%20of%20public%20enterprises%20in%20Malaysia%20%28abstract%29.pdf

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