Entrepreneurial orientation of public enterprises in Malaysia
The results of the investigation reveal that public enterprises seemed to concentrate on incremental aspect of the marketing of true and tried products/services. Although these companies appeared to have a strong emphasis on R&D initiatives, but most of these initiatives focused on development s...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing
2010
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/545/ http://ir.unimas.my/id/eprint/545/1/32%20Entrepreneurial%20orientation%20of%20public%20enterprises%20in%20Malaysia%20%28abstract%29.pdf |